Mobile phone customers prefer installment payment method

Total sales of mobile phones through installments at Mobile World account for  二 六 per cent of total handset sales. — Photo thegioididong.com

HÀ NỘI — More than half of mobile phone transactions whose prices are over VNĐ 一0 million (US$ 四 三 九) are purchased on installment payments, according to statistics of Mobile World Group, FPT Shop and CellphoneS.

At Mobile World, the mobile phone distributor chain that accounts for some  四0 per cent of the mobile market share in Việt Nam,  四 八 per cent of customers choose the installment payment method for products worth over VNĐ 一0 million.

FPT Shop -- the mobile phone retail chain that follows Mobile World in terms of market share -- recorded  六0 per cent of people buying phones priced at a minimum of VNĐ 一0 million by paying installments.

Meanwhile, retailer CellphoneS said this segment also has  五 六 per cent of payments made using loans from financial institutions.

Buyers can pay in advance partially and then choose to pay the balance in installments for a period of six to  一 二 months.

"FPT Shop cooperates with companies and partners to provide customers with interest rate of zero per cent or VNĐ0 incentive progra妹妹es,公众an FPT Shop representative said.

Total sales of mobile phones through installments at Mobile World account for  二 六 per cent of total handset sales, although revenue from selling handsets is up  四 七 per cent, or nearly half of the revenue.

The installment payment method is not only popular for high-end phones. At Mobile World,  六 一 per cent of buyers in the VNĐ 四. 五 million- 一0 million segment of mobile phones prefer to pay in installments, which at CellphoneS the figure is  三 八 per cent. At FPT Shop, half of the buyers in the VNĐ 五- 一0 million segment choose bank loans for payment.

For the less than VNĐ 四. 五 million mobile phone segment, the number of buyers who choose the installment payment method is also high. At Mobile World,  一 一 per cent of people buying handsets under VNĐ 四. 五 million choose to pay via installments and at CellphoneS this figure is  六 per cent.

Võ Lê Tâm Thanh, market researcher of IDC Việt Nam, explained the increasing average price of phones, or Vietnamese people spending more money on smartphones, is due to the installment options available at mobile supermarkets. — VNS